Gearing up for Raksha Bandhan,all sisters busy making DIY Rakhis or buying them. Writing a heart felt note for brother and sending across cities and states. The gesture is the bond of love that keeps sisters and brothers connected. Earlier I believe that was one of the reasons when women visited their parents or brothers place.
My daughter also selected some Rakhi for her cousins, along with one for her.
I tried making her understand the tradition of how it works, also bribed her saying that she would be getting gifts, but somehow she is still not convinced.
She is almost on the way to break the stereotype. She doesn't need anyone to protect her is what she says, she is strong and super kid as narrated in the blog
She feels she is strong enough and do not differentiate in genders yet. Basically her understanding about gender is limited to her teachers in her school who ask to make two different lines for boys and girls.
I think with changing time we should also attempt to relook at certain traditions we follow if they need change in current times. I have seen girls tie Rakhi to elder sisters or someone they look up to for protection. It is not essentially a man.
Came across advertisement for men's grooming brand. The man company has realised a video that urges people to celebrate the festival with different prospective.
The video begins with a sister getting up with an surprising note from her brother which narrates how she protected him several times in childhood till date. From fathers anger to bullies in school.
Being a younger brother who feels protected she being around, questions elder sister as to who should be tieing the Rakhi for protection.
The idea of the campaign is to acknowledge the role of elder sister to younger brothers. I think the advertisement emphasis on gender neutrality. I found it different and heartwarming, hope it brings smile on your face.
Have a look https://youtu.be/oM5E2q0cqio
Happy Rakshabandhan
One more recent addition
2 comments:
Yup...very nicely described the changing thought process of brothers being protected and supported by sisters😊... world is shifting from traditional rituals! Practices to new one. I think it’s not brother or sister to be tied the Rakhi but understanding each other supporting each other and ultimately protecting is important 😊
Yup...very nicely described the changing thought process of brothers being protected and supported by sisters��... world is shifting from traditional rituals! Practices to new one. I think it’s not brother or sister to be tied the Rakhi but understanding each other supporting each other and ultimately protecting is important ��
Post a Comment